Searches on the Open Web can often return irrelevant or non-scholarly results. Try limiting your search by various domains, or narrow your search using these search tips:
Search for synonyms:
Limit your search by domain:
Search for specific phrases:
Limit your search to words in the title:
Remove unwanted results:
Use the the Google Advanced Search screen to conduct advanced searches including, but not limited to, those on the left.
See Google's Cheat Sheet for further tips on constructing and refining your searches.
See Nancy Blachman's GoogleGuide for even more tips.